News
Shows that someone is at work
What is new in your field and in your company — this week.
- Your site looks alive to visitors
- Google has a reason to come by more often
- May appear in Google Discover
Your website, alive again. Google has a reason to come back.
Every week a new article about your field appears on your site, linking to your services. You approve the topics.
From €19/month + VAT · news, or news + how-to articles
Run a news site or publication? See AI Chief Editor for publishers
Published · 07:45
How often you really need a professional cleaning
Source: dental association guidance and your services page
3 links to your services · 2 to older postsTitle and meta description ready for search
Topic approved by you
In progress
Fact-check · 9/12 sentences
In progress
Drafting · Next week's article
- 581K Google clicks on our own sites
- Every article leads to your products
- No bought links
The same website. Four weeks later.
Visitors and Google notice the date first. An old date says “nobody works here any more”. A fresh one says “worth coming back”.
your-site.com
News
- We have updated our website
- Season’s greetings from our team!
Last post — several years ago
your-site.com
News
- New sauna range: how this year’s models differ from last year’s
- Hot tub or sauna: which suits a small garden
- Spring season: when to order a sauna to have it by summer
- What an outdoor sauna costs: what the price is made of
Every article links to your service pages
Example: a sauna maker’s website, Plan 8.
News is alive today. A how-to works for years.
Two kinds of article, two different jobs. Together they give you freshness and a steady stream of visitors from search.
How-to
Answers the question people search for
“How to choose…”, “how much does it cost…”, “do I need…” — people ask Google these all year round.
- Does not go stale — keeps bringing visitors for months and years
- Each one leads to the service that solves the question
- The more you have, the more phrases you can be found by
- 1 wk
- 3 wk
- 6 wk
- 9 wk
- 12 wk
After 12 weeks — 24 articles
Plan 8: one news article and one how-to per week. We count articles, not visitors — we do not promise visitor numbers.
What changes on your site
A site with no new content goes quiet in Google's eyes. A new article every week changes that.
More ways for people to find you
More articles mean more phrases people can find you by. Google also visits a site that keeps changing more often. The effect is slow, but it builds up.
An article can reach Google Discover
Discover shows news to people on their phones before they search, and can bring people who had never heard of you. We cannot promise it, but articles from our own sites regularly appear there.
Readers click through to your services
Every article links to your products and services. After reading, a visitor is one click away from your page.
Older pages come back to life
New articles link to your older posts and service pages. Each one gets a title, meta description and structure so people can find it in search.
How it works
Enter your address
We read your site: products, services and older posts.
Approve the topics
We suggest topics for your field. Keep, change or drop any of them. You decide.
A new article every week
An article linked to your pages lands in your WordPress as a draft or goes live straight away. You choose.
Two plans. Monthly, cancel any time.
No contract. You read the first article before you pay.
Best place to start
Plan 4 · News
€19/month + VAT
4 news articles a month: one a week
- News about your field and your company: what is new, what is changing, what matters now
- Every article links to your products and services
- Title and meta description ready for search
- You approve the topics; draft or published straight away
- Pause with one button
Plan 8 · News + how-to
€49/month + VAT
4 news articles + 4 practical how-to articles a month
- Everything in Plan 4
- A practical how-to article every week: answers to the questions your customers type into Google (“how to choose…”, “how much does…”, “do I need…”)
- How-to articles do not age: they bring search traffic for months and years
- Each one leads to the service of yours that solves that problem
- Pause with one button
News vs how-to: the difference
A news article (600–900 words) covers what is happening now in your field or company; it brings the site back to life and can reach Google Discover. A how-to article (900–1,200 words) answers a question people ask Google; it keeps collecting traffic for a long time. Both come with a featured image, sources, links to your pages, and a title and meta description for search.
How it could read on your site
- Dental clinic · newsNew children's dental room opens at the clinic: what changes for young patients
- Dental clinic · how-toHow often you really need a professional cleaning
- Sauna maker · newsA new sauna range: how this year's models differ from last year's
- Sauna maker · how-toHot tub or sauna: which suits a small plot
This is how our own sites work
We use the same method every day on our own sites in 8 countries. These are our results, not a promise to you, but they show the method works.
- 581K
- Clicks from Google Search
- 8.57M
- Impressions in Google Search
- 100+
- Sites in 8 countries
Google Search Console, our own sites
Read a real articleAn article with its source and internal linksA guide to tours in Žemaitija National Park on welovelithuania.com: see how the source is cited and how the text leads to other pages on the site.Why you can relax
AI agents write and check. You decide what gets published, and you can have every article arrive as a draft first.
Every claim checked against its source
The fact-checker compares the text with its source, not with reality. If the source is wrong, you can see it: the source sits next to the claim.
You approve the topics
Nothing gets written without a topic you approved. You can withdraw any article.
Everything on your site, under your name
No link swaps and no third-party sites. The articles stay yours, even if you pause.
A separate editor account
It is a separate editor account on your WordPress, which we set up together in 5 minutes and you can switch off at any time; we never ask for your password. We only touch the posts we create.
Questions
Why is this better than ChatGPT?
ChatGPT does not know your products or older posts, does not link to them and does not publish to your site, and you have to sit with it every week. Here AI agents read your site, write an article linked to your pages, check the claims against sources and deliver it to your WordPress.
Will Google penalise AI-written articles?
Google penalises mass-produced content with no value, not AI as such. We write a few articles a month, each built from sources, on topics you approved. We do not promise rankings.
What is Google Discover, and will my site get there?
Discover is the news feed in the Google app on phones, shown to people before they search. A fresh, relevant article can get there, but we cannot promise it: Google decides.
Will this replace my SEO agency?
No. An SEO agency charging several hundred euros a month does technical SEO, reports and links. We do one part: steady content, meaning articles, their titles, descriptions and links to your pages. It complements that work rather than replacing it.
Do I have to give you my WordPress password?
No. We use a separate editor account on your WordPress, which we set up together in 5 minutes and you can switch off at any time; we never ask for your password. We only touch the posts we create and leave the rest of your content alone.
Will readers see that AI wrote it?
You decide. We can add a note to each article: “Prepared with AI Chief Editor.” Sources are always listed.
Who is responsible for a published article?
You are, because it appears on your site. AI agents write and check; you decide what gets published, and you can have every article arrive as a draft first. We show the source next to every claim and flag anything the source does not confirm.
My field is sensitive (health, law). Is it safe?
For these fields we recommend draft mode: each article waits for your approval, with a source next to every claim.
Can I pause?
Yes, with one button in your dashboard. Plans are monthly and run until the end of the paid month. Published articles stay on your site.
Let's talk
Tell us about your site or publication. We will reply within one working day.